Products of Adidas

RUNNING

Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.

FOOTBALL

One of the main focuses of Adidas is football kit and associated equipment. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams. Current examples include Russia, France, Germany, Greece, Romania, Argentina, Spain, Mexico, Japan and Nigeria. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Adidas became renowned for advancing the "Predator" boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design. The Predator also features the Craig Johnston invented "Traxion" sole. As the development and popularity of Football continued Adidas played a leading role in shaping the style of the play itself. FIFA, the sports governing body, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 Germany World Cup were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scores and increase spectator enjoyment. Goalkeepers were believed to be less comfortable with the design claiming it would move significantly and unpredictably in flight.

TENNIS

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model. Adidas sponsors the following professional players: Marat Safin, Dinara Safina, Ana Ivanović, Fernando Verdasco, Novak Djokovic, Gilles Simon, Marcos Baghdatis and doubles team Bob and Mike Bryan. Adidas tennis apparel contains the ClimaCool technology found in other athletic jerseys and shoes.

GOLF

In 1997, Adidas purchased TaylorMade. The image and focus of TaylorMade was redirected shortly after the acquisition to take over the driver market. The company succeeded in achieving this goal in late 2004 when it officially became the No. 1 driver in golf. On 14 October 2008, Adidas, through its subsidiary TaylorMade, acquired Ashworth for $72 million, assuming $46.3 million in debt.

CRICKET

In the 1990s Adidas signed the former world No. 1 batsman Sachin Tendulkar and made shoes for him.He is still wearing Adidas shoes when he plays matches. In 2008, Adidas made their move into english cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties. The following year they signed up fellow England player Ian Bell. Their products are available in the Incurza, Pellara and Libro ranges. Adidas also also sponsors the England Cricket Team and the Australian Cricket Team In 2008, in the first edition of the Indian premier league(IPL)it took up the sponsorship of two teams Mumbai Indians and Delhi Daredevils.

BASKETBALL

Adidas has been a longtime basketball shoe manufacturer. They are most famous for the Superstar and Pro Model twins, affectionately known as "shelltoes" for their stylized hard rubber toe cap. These were made very popular in the 1980s Hip-Hop streetwear scene alongside Adidas' stripe-sided polyester suits. Adidas also sponsors players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Dwight Howard, Chauncey Billups, Desmond Mason, Kevin Garnett, and Tim Duncan. Patrick Ewing once had an extremely popular Adidas signature model in the late 1980s, now known as the Attitude since Ewing is no longer under contract (he parted to start his own shoe line under Next Sports in the early 1990s). Kobe Bryant entered the NBA under contract with Adidas, but elected not to renew in 2002 after lukewarm critical and market responses to the KOBETWO shoe. He has since signed with Nike.

LACROSSE

In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.

MY ADIDAS

My adidas is a mass customization program offering the option to customize a shoe model with the choice of different types of outsoles, cushioning, and other parameters.

ACCESSORIES

Adidas also designs and makes watches, eyewear, bags, caps and socks

TOILETRIES

Adidas Originals has gone all eco on us and presents the Grün collection that aims to better the environment by efficiently utilizing the natural resources of this world. Adidas also have a range of Deodorants, perfume, Cologne, Aftershave lotions.